Dubai Entertainment Plaza

While designed for a specific site in Dubai this concept of an indoor multi event entertainment centre was also designed as a prototype for multiple sites. Major uses included convention facilities, hotel, interactive IMAX, movie/TV studio, retail and F&B. These were supporting the main attractions of Movie, Music and Games zones which used interactive technologies as the basis for the entertainment which were developed and marketed by the client.  Planning for maximum attractivity for all ages, night and day while supporting sound operations, guest flows and expansion and flexible change out potential was the key to this project.